Hi, I'm
JonATHAN
A writer by trade, I've evolved into a well-rounded creative professional with a 20-year track record of results. I'm passionate about leading editorial departments and newsstand magazines, creating omni-channel marketing campaigns for Fortune 100 brands, and implementing content strategies that bolster top-line revenue growth.
EDITORIAL
marketing
CREATIVITY
CLIENTS &
Partners
RESULTS
Led all B2B & B2C marketing and advertising campaigns for Capital One's auto finance LOB, propelling the division to set a record of $16B in loan originations in 2014.
$16B
Created a brand identity and value proposition for Provasi Capital—while also launching a customer-facing website in tandem with a nationwide media blitz—in just six months. The result: $300M in capital raised from 22K new investors.
$300M
$6M
As publisher of DS News and MReport magazines, I led an advertising sales team to surpass $6M in revenue for 2012.
Created a content strategy and a suite of collateral for a veteran-focused non-profit, enabling them to launch 30 veteran-owned small businesses in 2017, which collectively generated $16M.
30
2014
Winner of the 2014 Academy of Interactive Visual Arts Gold Communicator Award of Excellence for my editorial work on Insigniam Quarterly.
20-Years'
experience
2020 - PRESENT
AUTHOR
WILD YEAR
Debuting at #1 on Amazon in the new U.S. travel books category, Wild Year is part coffee-table book, part adventure journal. Featuring 150+ color photographs of national parks and protected lands from coast-to-coast, the book tells the autobiographical story of a life-changing year spent exploring the American wilderness.
2015 - 2018
VICE PRESIDENT, MARKETING
Provasi Capital Partners
At Provasi (formerly Behringer), I utilized my diverse background to successfully led a multi-disciplinary team through an extensive corporate re-branding campaign. In just six months, we created a new name, brand identity, and value proposition, as well as launched a new website in tandem with a nationwide, omni-channel media blitz. The result: $300M in capital raised from 22K new investors before the company was acquired in 2018.
2012 - 2014
CREATIVE DIRECTOR
Capital One
Capital One offered me an exciting opportunity to build out a multi-disciplinary creative team for their auto-finance LOB, and thusly, a chance to enhance my marketing and creative acumen. During my tenure, I led all B2B & B2C campaigns—including the design and launch of the Auto Navigator mobile app—bolstering the division to set a record of $16B in loan originations.
2006 - 2009
MANAGING EDITOR
SUCCESS Magazine
I was part of the team that re-launched the magazine under new ownership. There, I guided the overall editorial direction of SUCCESS.com, which drew 250,000 visitors per month. I also authored an e-newsletter, Seeds of SUCCESS, which reached 175,000 email in-boxes every week. One of my articles even served as the basis for an interview with our publisher on ABC’s Good Morning America.
2018 - PRESENT
FOUNDER & CREATIVE DIRECTOR
Moth Consulting Group, LLC
Lead an agile content marketing and creative services consultancy focused on boosting client’s top-line revenue growth via marketization and activation strategies that leverage brand journalism and sales enablement tactics. Learn more here.
2014 - 2015
MANAGING EDITOR
D Custom Publishing
Led brand development, content creation, amplification, and optimization strategies—leveraging consumer insights and market data—to deliver custom B2B / B2C magazines and omni-channel marketing campaigns for clients such as Omni Hotels & Resorts, Dell, Fossil, and Insigniam Consulting. In 2014, I was awarded the Gold Communicator Award of Excellence for my work on Insigniam Quarterly, which was also nominated for a Pearl Award.
2010 - 2011
EDITOR-IN-CHIEF & PUBLISHER
DS NEWS & MREPORT Magazines
A seminal learning experience, I shepherded the editorial and business operations of two monthly B2B publications, both with over 100,000 subscribers. As publisher, I led a remote sales team to surpass $6 million in ad revenue, and as editor, I secured high-profile interviews with former U.S. Sec. of State Condoleezza Rice, former U.S. Treasury Sec. Larry Summers, and Fannie Mae CEO Mike Williams.
2000 - 2006
REPORTER
KTSA/KLBJ Newsradio
Working as a reporter sparked a passion for storytelling, and later, brand journalism.
COMMUNITY
LEADERSHIP
ADVISORY BOARD MEMBER
Digital Accelerator Program,
Southern Methodist University
FUNDRAISING CHAIR
McKinney Family YMCA,
YMCA of Dallas
BOARD CHAIR
Historic Preservation Advisory Board,
McKinney City Council
BOARD MEMBER
McKinney Young Professionals,
McKinney Chamber of Commerce
MENTOR
American Marketing Assoc.,
DFW Chapter
COMMUNICATIONS COMMITTEE
Investment Program Assoc.
of America
BOARD MEMBER
Chestnut Square Historic Village
Advisory Board
BOARD MEMBER
The Lightening Alliance
Community Development Corp.
COMMITTEE MEMBER
2020 U.S. Census Committee,
McKinney, TX
WHAT PEOPLE SAY
"Jonathan's ability to craft and implement a winning brand strategy enabled our firm to attract significant investors and
channel partners."
— Frank Muller, CEO, Provasi Capital Partners